The Arts Institute at Bournemouth

Learning Agreement

Name: Michael Dovey

Course: Level: Foundation Degree Interactive Media Year: 2

Unit: Professional Project

Reference number: IMD513

Credit points: 45

Study hours: 450

Tutor(s): Phil Beards/Liam Birtles

Synopsis of study

As I want to focus on an area I am greatly interested in, so I can keep motivation and enthusiasm whilst submitting a strong body of work, I propose to create a music event called the ‘Partizan Project’, creating the full body of promotional material for it. This shall create a corporate identity, including a logo, flyers, posters, banner, business cards, CD packs, advertising for social networking sites like facebook and myspace, a series of short animations for the logo and decor of the club at the event. The music event itself will aim to promote fresh new talent in drum and bass, dubstep, electro and turntablism from around the United Kingdom, and will be targeted at students and young people in general. The most essential thing in this case is to get the promotional material out there so people see it frequently.

I’ve always been interested in the promotional/advertising aspect of digital media and graphics, and in music in general, so incorporating the both seems like a logical progression for me. I’ve always put in strong bodies of work where music or promotion is involved, and enjoy the work involved with it. Hopefully this will give me something to really dig my teeth into, as well as something I can build on in the future. At the end of the day, there is a whole host of things I can branch off into if I play my cards right, a promotions company, an agency for artists, larger nights across the country, including festivals, magazines promoting Bournemouth nights, even a record label, the possibilities are endless if all promoted in the right way.

The work itself will almost all be presented for real, the posters, flyers, banner, cards, décor and web advertising will all be created and printed and used for their intended purposes as the event is live. The only thing that will be produced in hindsight will be the CD pack cover, as at this moment in time they would not create a profit, the event would need to get to a certain status before it could start expanding into those areas. The motion graphics pieces will be made using After Effects and will be a series of short animations promoting ‘Pogo the logo’. They will be used for web based/video promotion, and should help the event gain an image for itself. As for research, the main body will analyse existing promotional material. There are many events, both Bournemouth based and national, that I can look at for this. Overall, I feel confident I can produce a range of promotional material that will look memorable, catchy and contemporary enough to create a buzz about the event before it happens, one that sticks in peoples minds like a good corporate identity should.

Aims

* A1 To develop my creativity and my knowledge and understanding of professional practice.

* A2 To develop and produce a professional standard of creative work in response to a ‘live’ or simulated brief

* A3 To prepare me for employment, freelance work or further study.

* A4 To develop my understanding of costing and invoicing in preparation for business.

* A5 To encourage myself to see critical reflection as a key element of creative thinking and practice.

Learning outcomes

On completion of this unit I will be able to:

LO1 Demonstrate a professional standard of creativity and practical ability, including:

* Work that is technically comparable to that made within a specified genre.

* Work that shows an awareness of contemporary trends, styles and subject matter, within commercial contexts.

* Work that shows a high degree of creativity and aesthetic judgement.

LO2 Respond appropriately to the demands of a professional/ self initiated brief, including:

* Appropriate creative outcomes to industry/work related briefs.

LO3 Demonstrate readiness for employment, freelance work or further study with confidence in the level of your creative, practical and professional knowledge and skills.

LO4 Demonstrate understanding of relevant costing and invoicing procedures, including:

* The various costing and pricing scales and structures within relevant commercial contexts.

* Timescales for payment.

* Legal requirements, copyright and syndication rights.

* VAT, National Insurance etc.

LO5 Reflect critically upon work and to use this as a springboard for the further development of ideas and creative practice.

Assessment Requirements

For assessment I will research and analyse existing nights promotional material, leading to the development of my own promotional material for the Partizan Project, including a range of materials from motion graphics to printed flyers, as well as the final copies of the entire range of promotional material – 100%

Assessment Criteria

*  Evidence of knowledge of concepts and contexts (a) – Project work that shows creative maturity and direction within a commercial context (LO1, LO2)

* Evidence of understanding through research and analysis. (c) – Extensive research, and the application of it, used for the underpinning and final conclusion of project work (LO1, LO2, LO4)

* Evidence of realisation through presentation (f)- Work is placed within a commercial context and appropriate methods of presentation used. (LO3)

* Evidence of understanding through critical evaluation and reflection (e) – The objectives of the research have clearly been identified and used to inform project work. (LO5)

* Evidence of realisation through technical application and skills (g) – A synthesis of creativity and professionalism is demonstrated in the conclusion of the project work (LO1)

References

http://www.ableton.com/suite-8

http://en.wikipedia.org/wiki/VJ_(video_performance_artist)

http://www.facebook.com/profile.php?id=1776372122&ref=ts

http://www.facebook.com/group.php?gid=9009692682&ref=ts

http://www.myspace.com/enterdnb

http://www.facebook.com/beatredemption?ref=ts

http://www.facebook.com/group.php?gid=30635813214&ref=ts

http://www.myspace.com/beatredemption

http://www.facebook.com/group.php?gid=6041702169&ref=search&sid=649490225.491807545..1

http://www.myspace.com/drumfunkdnb

http://www.facebook.com/group.php?gid=25251393617&ref=ts

http://www.myspace.com/dubniumsoundsystem

http://www.facebook.com/group.php?gid=8023026927&ref=ts

http://www.myspace.com/krisisdnb

http://duvstar.wordpress.com/

https://partizandovey.wordpress.com/

Pogo’s Facebook profile – http://www.facebook.com/partizanproject

Facebook Group – http://www.facebook.com/group.php?gid=100093830459&ref=ts

Facebook Event – http://www.facebook.com/event.php?eid=85257722115

Myspace page – http://www.myspace.com/partizanproject

Pogo Scratch 1 – http://mediaweb.aib.ac.uk/fdashow09/dovey/pogo_scratch_1.mov

Pogo Scratch 2 – http://mediaweb.aib.ac.uk/fdashow09/dovey/pogo_scratch_2.mov

Pogo Scratch 3 – http://mediaweb.aib.ac.uk/fdashow09/dovey/pogo_scratch_3.mov

Pogo Drum and Bass – http://mediaweb.aib.ac.uk/fdashow09/dovey/pogo_drum_and_bass.mov

Pogo Dubstep – http://mediaweb.aib.ac.uk/fdashow09/dovey/pogo_dubstep.mov

Action plan/time plan

Date	Work Completed	No of hours
11th April	Ableton mix complete. Idea changed	100
18th April	New project brief finalized	10
1st May	Research on existing nights completed	50
22nd May	Design work for flyers/posters etc completed for printers	See CD pack
22nd May	Promoting starts (4 weeks before event)	60
29th May	Facebook/MySpace profiles completed	25
5th June	Banners and A0 posters printed	See CD pack
12th June	Promotional motion graphics for web completed	50
19th June	Décor materials sorted ready for decoration of club	25
20th June	Partizan Project goes live	10
11th July	CD pack design complete	80
25th July	Evaluation of night once feedback recovered	10
Throughout	Business meetings, communicating	30
Ongoing	Ideas in the pipeline for next time…

All learning agreements must be signed by student and tutor